NOW YOU SEE ME NOW YOU DONT
When shooting events, big and small, your job is to capture the most desired and often the most overlooked moments of the night. From iconic speeches, to sold out shows, the video crew must make sure all ground is covered while making the most of the production value at hand. This means staying close to the subjects as much as possible but also being aware of your surroundings. Following your subjects with big bulky cameras and bright lights is old news (except under certain circumstances of course). With the latest technology, cameras, lights, and all of the accessories are getting smaller and smaller. But when using HQ professional video production cameras, being discreet turns into an art form.
Here at Lifetime Media we pride ourselves on our ability to be discreet. We know how important it is to assimilate to the subjects and their surroundings creating an atmosphere so comfortable that authenticity is no question.
As a creative artist and producer, you begin with your finished product in mind. Your job is to put the pieces together to tell a story that produces what the client wants and also what you know the client needs that provides a reaction and a call to action. When doing this, it's important that you build a relationship with your client. Being able to know what makes them comfortable allows them to be their true self. When seeing the lights and cameras, a part of the subject wants to show who they want their viewers to see, and you want to show something deeper. You know how important it is to show the core of the company or organization you're representing and you want their message to be delivered as genuinely as possible.
We asked Lifetime Media Producer/DP Kyle Jeffery what's some additional tips on being discreet?
Here's a Lifetime Media video of a large event for St. Louis Business Journal. We were able to blend into the crowd and effectively capture their event producing a video perfect for their needs.
St. Louis Business Journal / Mentoring Monday Event: