We hope your holidays are filled with joy and laughter through the New Year. We look forward to creating with you all in 2019!
-The Lifetime Media Team
Your Life Just Got Easier
Welcome to Lifetime Media, a St Louis video production company, that provides visual communications through the power of video. We are celebrating over 16 years in business and have the accolades, referrals and body of work to let you feel at ease that we can handle your project with great care, attention to detail and follow through with a video production that exceeds your expectations. We want to help you create a video that does its job...accomplishes your mission.
We hope your holidays are filled with joy and laughter through the New Year. We look forward to creating with you all in 2019!
-The Lifetime Media Team
Since releasing their product explainer video, Code 3's Lifetime Media produced marketing and promotional video for their new Vital Vio Lights have currently reached over 94,000 views on Facebook in less than a month and are generating new active leads.
We love the power of video marketing!
The new bacteria killing Patient Compartment Light powered by Vital Vio provides continuous disinfection of bacteria on objects and surfaces while also providing safe illumination with its engineered wavelengths of visible light. It is proven effective in killing bacteria and other harmful organisms including: MRSA, Salmonella, E. Coli, and C. diff.
For more information on the Code 3 shoot and the benefits of using video for marketing and promotional use, join our newsletter! We provide the latest statistical facts and resources that answer any questions you may have. Want to go a bit further in your search? Call us! We can schedule a time for you to come into the studio and learn all about the benefits of video marketing.
Thanks for reading!
It has been a very rewarding 18 months to say the least. As time moves on, quickly, very quickly, we get so tied up with living life in our own world, we pay less and less attention to the world around us. Fortunately enough, the students at Nipher Middle School were brushed with moments of clarity.
In partnership with Webster Arts and Springboard to Learning, The Repertory Theatre of St. Louis and Nipher Middle School came together with Lifetime Media to create a project that will inspire many. With our help to bring their vision to life, this 18 month project engaged community members of various ages and experiences in the effort to document and celebrate the vibrant, living history of the Meacham Park area of Kirkwood, Missouri.
The students were assigned to be journalist of integrity and explore the community around them. Many of the students interviewed individuals who have not lived in Meacham Park for years but still remember the difficult conditions that as a result helped bring their community together. The students decided to dig a little deeper and learn more about the Meacham Park community by stepping further into reality, and took a trip to the neighborhood to be given a tour by one of its previous residence.
After much preparation and self reflection, their stories were then transformed into visual art, performance art, and a book of expressions for others to see that was presented in two performances on The Rep’s Mainstage on September 25, 2017, fulfilling their project "Connecting Communities through the Arts."
Thanks for reading!
-Lifetime Media Team
It is true that time flies when you're having fun!
Most of you recognize Lifetime Media as a St. Louis based video production company. Though that is true and we love working at home, we never limit ourselves to working in one area. Lots of our long time clients have needs elsewhere so we strive to make it convenient and affordable to shoot projects across the globe just as well as we do in our hometown.
This month we were fortunate to be able to work with Concordia Seminary once again. These shoots kept us soaring over expectations. Project details included traveling to four different time zones, and covering both coasts to interview subjects for a wrap up video for their fundraising campaign.
ST. LOUIS, MISSOURI
JACKSONVILLE BEACH, FLORIDA
VENICE BEACH, CALIFORNIA
LAGUNA BEACH, CALIFORNIA
Huge thanks to Concordia Seminary for trusting us once again with their professional video needs. It was a project filled with the key components of life, legacy, and faith, which made for a very inspiring few weeks, filling us with great holiday spirits.
No matter what or where your needs may be, Lifetime Media is dedicated to getting the job done.
-The Lifetime Media Team
I think we've found one of our new favorite projects: taste testing!
In the recent weeks, we've had the pleasure of having Multiply in studio for some really....interesting...taste testing projects.
For their first visit, they chose a select group of people to taste several (what most consider) "gross" foods and identify not only the name of the meal, but from which state these dishes originated.
For their next visit, Multiply correspondents tried 3 different brands of chardonnay, red, and white wine. Each bottle ranged between $5 and $20. The first round was a breeze, but things got a little interesting after that.
It's always a great time in the studio with Multiply! We're looking forward to the next project!
Last week we had the pleasure of having some wonderful business owners come by for an in-studio shoot. Their desire was to film a round table discussion that covered various topics. This called for some set building!
After some green screen shots, we wanted to make sure we could capture every angle of the table discussion with no room for lack luster lighting or background error. To make this as clean as possible, we created a room that resembled a giant black box. What better place to have a deep discussion than your own personal fort?
Check out some production pictures below!
Last week was a blast! We were honored to be apart of a very important discussion about health.
Check out some production photos below as we spent the day filming American Cancer Society's next PSA with Dexter Fowler of the St. Louis Cardinals.
Find out more about "ACS Day at The Ballpark" on facebook!
Read details below taken from the event page:
Join us this summer as we team up with the St. Louis Cardinals and help strike out cancer at the 5th annual American Cancer Society Day at the Ballpark. Last year we had approx. 16,000 volunteers who attended the day at the ballpark, and this year we expect even more. With your help we were able to raise close to $120,000 last year towards the fight against cancer, bringing our cumulative total to over 1/2 million dollars raised for the American Cancer Society.
Your purchase of a ticket gets you more than just a seat at the ballpark. You get the following:
- Reserved seat in the ballpark to watch the Cardinals win
- A free hot dog and soda voucher
- Entrance into the stadium for the EXCLUSIVE PREGAME activities (autograph sessions with current and alumni players, Kidzone activities, walking the field, and more)
YOU MUST PURCHASE A TICKET AT:
www.stlcardinalsrfl.org in order to participate in all the pre-game activities.
Lifetime Media has been fired up this summer! Thanks for all of the great companies who continue to trust us with their professional video needs.
Thanks again for your business! We're looking forward to the next 6 months of 2017.
- The Lifetime Media Team
It was a normal, hot, and muggy Friday morning at Lifetime Media. Everyone was settled in their designated areas, and all projects were moving along as it should.
*ding dong* goes the doorbell
"Yes?.." asks the receptionist
A towering, brown, hairy, muscle beast troll lackadaisically approaches the door.
"Don't tell me I'm the first one here."
We're living the fairy tale life at the Lifetime Media studio today! Since yesterday morning, we've seen trolls, wizards, and zombies, oh my! From the castle to the dungeon, we can always expect Pale Night Productions to bring something exciting to the table.
Take a look at what's happening right now!
All hands on deck!
Until next time Pale Night Productions! It's always a blast having you in studio.
Instagram: @lifetimemediastl Twitter: @lifetime_Media
Lifetime Media was a part of quite a nostalgic project. Thanks to Excelligence Learning Center and Children's Factory, we were asked to film the process of creating some amazing learning tools for kids; TOYS!
In a world full of cellphones, tablets, television, and video games, we were able to grasp the importance of a more "hands-on" product that help shape the mind of a growing child. The Excelligence Learning Corporation creates safe, fun, and quality products loved by children, teachers, and parents alike.
Take a look at some behind the scenes pics.
Thanks to Children's Factory of Union, Missouri for allowing us to be apart of sharing your story.
-Lifetime Media Team
Lifetime Media recently teamed with American Heart Association and Barnes Jewish Hospital to film a real-time stroke simulation. With the help of Walgreens Pharmacy, the Northeast Ambulance and Fire Protection District , Barnes Jewish Hospital's attentive doctors, actors, and exceptional staff, we were able to thoroughly capture every moment of a stroke patient's emergency rescue. Here's a look at the scene.
Walgreens Pharmacy customer Michael Johnson (actor) arrives to make a purchase when he suddenly collapses to the floor.
EMT arrives on the scene to assist Michael upon receiving news of possible stroke.
Walgreens customer Michael Johnson has been diagnosed with a stroke. By the help of the Northeast Ambulance and Fire Protection District, he is then rushed to Barnes Jewish Hospital Emergency Department and admitted immediately .
Upon arrival, the patient is then rushed in for CT Scans.
Patient Michael Johnson is being prepped for open heart surgery. In the meantime, Lifetime Media crew carefully map out their shot list, and discuss what is best for direction and efficiency.
It's time for surgery performed by Dr. Akash Knasagra M.D., M.S. of Barnes Jewish Hospital.
The surgery was a success! Dr. Akash wakes the patient to notify him of his successful surgery and wishing him a prosperous recovery.
It was another exciting shoot with Lifetime Media. We are honored to assist in such an important process of events. Be sure to learn all about living a healthy heart life by visiting the American Heart Association at: http://www.heart.org/HEARTORG/
Special thanks to: Barnes Jewish Hospital, American Heart Association, Walgreens Pharmacy, Northeast Ambulance and Fire Protection District, Lifetime Media, LLC, and videographers: Bernie Aniciete (videographer), Joey (Videographer), Trent (Videographer), CEO Eric Habert (videographer), Kyle Jefferey (Producer), Donovan (Videographer), Kyra Hannah (DIT), Bryan (Audio Tech), and Al Aro (videographer).
It's been an exciting and busy year here at Lifetime Media! Here's a bit of a recap of just a few shoots we've done in the last few months.
We couldn't have asked for a better year and it's all because of you. Here's to bigger and better in 2017!
- Lifetime Media Team
One of the most exciting projects to shoot are live events. And we approach the holidays, many live events start rolling in. They're full of production value, prime networking opportunities, and a great source for new ideas and techniques. On the other hand, because you only get one shot and no "do-overs", they can be one of the most overwhelming projects if you aren't properly prepared for it.
Here are a few things to remember before lights, camera, action:
What separates a live event from all others is your one chance to get it right. There are no cuts or re-dos, so it's best to prepare for all possible outcomes.
1. Prepare for the worst- Make sure you have all of the necessary equipment to film the entire event. Pack extra batteries, mics, lens, and cords. Sometimes equipment can fail and there is not enough time to troubleshoot. Have a plan B and C ready for action.
2. Contact the venue ahead of time- Map out the location and give yourself some extra time just in case you get lost on the way there. It helps to visit the venue before shoot day.
3. Have client contact on hand- Always keep your clients contact information with you. This goes without saying.
4. Prepare a booking sheet for crew and client- Your booking sheet should have all of the primary information. This includes: time of shoot, location, arrival time, distance from one site to another, crew name and contact, venue contact, etc. You want to always be prepared, have your crew prepared, and reassure to your client that you take your job seriously.
It's always a good idea to touch bases with your client the week of the event. You want to make sure all details are confirmed and squared away before shoot day. This is also a great time to get some extra questions answered that may not have been covered on the booking sheet.
1. Shot List: It's often times very beneficial to create a shot list. Have an idea of what shots your clients "must have" and a list of B-roll shots. It doesn't hurt to also prepare a list of the proper equipment you made need for each shot. When all else fails, you can never have too much B-roll to save your project.
2. Pick your style: Whether you want to go with a traditional tripod shot, multi-camera, on choosing a more cinematic approach with complex movement and lighting, make sure you have your idea set before you arrive. Most live events require lots of movement and interaction. It's best to mix it up a little. Never stop recording, know your client, find a soundboard, and always choose quality over convenience.
The day of the shoot can be a bit overwhelming if you're pressed for time. Make sure you prepare everything the night before, and arrive to the site early! Here at Lifetime Media, we make sure to arrive 1.5hrs before show time. This gives us time to set up, test audio and all equipment before guests arrive, grab a snack (you'll need it), etc. Once you have all of the essentials together and you're all set to record, make sure to build a relationship with vendors around you. Introduce yourself to the staff on site, venue manager, sound engineer (if one is present), the entertainment (band/artist/speaker), event planner, promoter, or any other person(s) involved with the event. Sometimes you're meeting these people for the first time. The night will go much easier if all vendors are comfortable with each other and work together to make sure the night goes as smoothly as possible. It also helps to have business cards handy. You never know who you will meet.
Live events almost always go past the timeline. Be prepared to stand or sit long hours, skip meals, and fight exhaustion. Make sure you get a good night's sleep, stretch, pack a snack, and hydrate before show time. If you're traveling with a production crew, think of yourselves as a sports team. It's beneficial to not keep your players in the whole game, be sure to keep the team fresh by rotating players throughout the night.
Make sure you bring a efficient team with you. Maybe you've contracted some crew members to help with the event. Make sure before the event takes place that you have the synergy needed to have a successful shoot. When you've been working with the same crew for some time, you begin to get familiar with their style, their equipment, their habits. A good team will go a long way. Know who's strengths will help with your weaknesses, and hold each other accountable. Team work makes the dream work.
In the previous blog post, we touched on great ways to be discreet during a live event. It's important to look presentable while also aiming to blend in. Make sure the guests and client are comfortable enough not to perform "staged." You want to make sure any and all subjects are as authentic as possible. [see previous post "Now You See Me Now You Don't"]
Some event spaces require a long haul and lots of transporting. Make sure you pack the essentials so that you can move as freely as possible. Always remember, quality over quantity. Refer to your shot list and only bring what those shots require.
Make sure to take some behind the scenes photos and post them on your social media pages. So much is going on during the event and things can escalate quickly. Capturing a quick shot of the night for your clients, guests, and others to see after the night has passed can go a long way. Not only does it promote the event, it helps your clients gain positive feedback for their next one. Also, more social media followers don't hurt either. ;)
You should always enjoy all the projects you take on! Some might be more work than others, but if you're doing what you love, it will always be a project you enjoy. Live events take a great deal of preparation, but the outcome is often worth it. Take some time during the event to soak in the moment, remember the experience, and use that to piece together an unforgettable video for your client to view now and years to come.
Have a great Thanksgiving!
As we continue to evolve, technology does also, and at an alarming rate.
The first video camera used for working motion picture was created by William Dickson (under the employment of Thomas Edison) in 1895.
The first video camera was created by John Logie Baired used in experimental broadcasts introducing the first purely electronic colour television beginning in the 1920s.
As a videographer you're often asked "What brand of camera do you use?" Interesting question. The painter isn't often asked "what type of brush did you use?" The performer isn't often asked "What kind of mic do you use?" The baker not often asked "what brand of oven do you typically bake with?" This is because your work is only as good as you make it to be.
From the box camera to the camera phone, we've come a long way. But your work isn't only based on the "quality" of your camera, or all of your nooks and crannies purchased along with it. The real tool, is the one behind the camera.
We've reached the last quarter of 2016 and we've seen a great deal of videos. Some of the most captivating videos were filmed and edited on cellphones! So what makes the fascination of a camera's manufacturer so important? The simple answer is the artist behind the camera.
When testing out products, we see what we want others to see. You've got to give it your best shot (no pun intended) and use all of the resources you were given to make sure the job gets done.
This takes practice. Whether you're holding a Pentax, a Panasonic, or a phone, the only way to produce the best quality work is to continue to work. Shoot as much as you can, as often as you can, with as much creativity your camera allows. You will find that in the end, the quality of your work, begins and ends with you.
When shooting events, big and small, your job is to capture the most desired and often the most overlooked moments of the night. From iconic speeches, to sold out shows, the video crew must make sure all ground is covered while making the most of the production value at hand. This means staying close to the subjects as much as possible but also being aware of your surroundings. Following your subjects with big bulky cameras and bright lights is old news (except under certain circumstances of course). With the latest technology, cameras, lights, and all of the accessories are getting smaller and smaller. But when using HQ professional video production cameras, being discreet turns into an art form.
Here at Lifetime Media we pride ourselves on our ability to be discreet. We know how important it is to assimilate to the subjects and their surroundings creating an atmosphere so comfortable that authenticity is no question.
As a creative artist and producer, you begin with your finished product in mind. Your job is to put the pieces together to tell a story that produces what the client wants and also what you know the client needs that provides a reaction and a call to action. When doing this, it's important that you build a relationship with your client. Being able to know what makes them comfortable allows them to be their true self. When seeing the lights and cameras, a part of the subject wants to show who they want their viewers to see, and you want to show something deeper. You know how important it is to show the core of the company or organization you're representing and you want their message to be delivered as genuinely as possible.
We asked Lifetime Media Producer/DP Kyle Jeffery what's some additional tips on being discreet?
Here's a Lifetime Media video of a large event for St. Louis Business Journal. We were able to blend into the crowd and effectively capture their event producing a video perfect for their needs.
St. Louis Business Journal / Mentoring Monday Event:
Over the years we've had the pleasure of working with some wonderful non profit and faith based organizations. Nothing pleases us more than giving a helping hand to those who help others. Take a look at some of the organizations we've worked with and read about their cause, their purpose, and how video helped take their giving to new heights.
Who is Paraquad?
Paraquad has been empowering people with disabilities for more than 45 years. Our tagline — The Disability Experts — is more than just a catchy slogan. More than 100 employees are working hard every day to change the conversation about disabilities in St. Louis. In 2015, Paraquad provided services to more than 3,100 people with disabilities in the St. Louis region.
See our Paraquad video here: http://www.lifetime-media.com/paraquad-client-stories
Learn more about Paraquad by visiting their site! http://www.paraquad.org/about/mission-vision-values
Who is Concordia?
Concordia Seminary serves church and world by providing theological education and leadership centered in the Gospel of our Lord Jesus Christ for the formation of pastors, missionaries, deaconesses, scholars, and leaders in the name of The Lutheran Church—Missouri Synod.
Watch our Concordia video: http://www.lifetime-media.com/concordia-highlight
Learn more about Concordia here: http://www.csl.edu/about-us/
AMERICAN HEART ASSOCIATION
Who is AHA?
The American Heart Association works to help kids, families and communities live heart-healthy lives.
Learn more here: http://www.heart.org/HEARTORG/Affiliate/What-We-Do-in-Missouri_UCM_425540_SubHomePage
Want to hear more? Check out our AHA video: http://www.lifetime-media.com/aha-mlk-health-fair-2015
What are some of your favorite Non-Profit and Faith Based organizations? Drop their information below!
Here at the studio we never want a dull moment in our video vault. From training videos to live events, we strive to keep things interesting without steering away from what each client sees as their desired final product.
As summer comes to a close and leaves begin to change, so do projects and ideas. As a producer, director, videographer, etc., it is important not to remain stagnant in your production approach. How do you stay true to your style, be remembered for your outstanding techniques, but introduce fresh ideas after many years of success? What do you need in order to push yourself to new professional heights?
Since the beginning, CEO Eric Habert has been a strong believer in pre-production. It is important to know what you're doing, why you're doing it, who's your audience, and what separates the client from their competitors. What is the video trying to say or do? Being thorough during the production stage allows your production team to push a style that is best for achieving the client's goals. It's not necessarily all about the flashy looks. It depends on the goal. The clients goal coupled with creative interest and experience will dictate what the style is best. Sometimes what's best for that particular project is terrible for something else. Knowing your client and trusting your own ideas are key while continuing to elevate your craft and produce the best product for your client.
Lifetime Media producer Kyle Jeffery also makes it a point to be thorough during the pre-production stage. As a producer it is imperative that you ask the client up front what they see their project to be. Generally, answers are very vague. Most clients know they want a video and they want it by a certain date; the creative direction however, is the production team's job.
"Honestly, it depends on the client. Some may want a specific look and would rather not try new things. I try to my break up angles of shooting, ask more interview questions, move things around on set, make it less traditional with each new project. It helps to steer away from a controlled atmosphere and mix up the style. Once you change the way you see things, your creative eye does as well."
From a videographer's stand point, Lifetime Media shooter Andy Wilkins has a different view on things.
Here at Lifetime Media we are fortunate to have a team of highly skilled workers that know how to keep things interesting. It's about paying attention to detail in pre-production, creating a new atmosphere on set, remembering what works for you and your production team, but most importantly knowing your client. These things combined help make the quality video your clients need.
When you work with Lifetime Media, you can count on a well-organized team led by owners Eric and Abraham. Their team always brings its A-Game: talented, focused and flexible…they are a pleasure to work with. As a client, they make you feel like they’ve got your back throughout the production process. Whether it’s animation, video editing, or cinematography, I’ve always been comfortable trusting Eric, Abraham and their crew with my most critical projects.
Lifetime’s facilities are excellent: a large studio space that can be prepped for just about any type of shoot, plus editing suites that are comfortable and spacious. They are always ready to tailor their resources and facilities to suit your needs. On location, they demonstrate the utmost professionalism, and are quick and efficient.
To sum it up, Lifetime Media will create a video that achieves your goals, and meets your budget. Eric, Abraham, and their entire team bring an enthusiastic attitude to the work, and they are fun to work with. One really can’t ask for much more when looking for a video production partner. I’ve worked with Lifetime since 2007, and I highly recommend them!
-Albert R. Dowbnia
Director of Digital Media Production
The Lutheran Church—Missouri Synod
What do you do to stay creative?
-The Arborist at Lifetime Media
Here at Lifetime Media we strive to make life in the video production industry easier. From booking projects to finalizing minor details in post production, it is important that we give partners, employees, companies, and each individual family member our all.
As we reach our 16th year in business and fall begins, we wanted to start showing our appreciation by introducing something new; a change in season if you will.
The Tree Blog is a little extension of our work. Every week we will be giving you blasts from the past, insight on our production technique, words from our CEO, shooting and editing advice, and more.
You may have noticed our logo.
Why the tree?
Like a tree, all production companies may look the same, but as Lifetime Media continues to grow, thrive, change, weather the storms, and age, over the past 16 years we've become very unique. We are not flashy, considered to be the coolest kids on the block, have offices that rival the local hip hangout BUT we've been offering an experience that is professional, on target, consistent, and surprisingly affordable for 16 exciting years.
The tree represents our entrepreneurial spirit. Take care of the tree and the tree will take care of us. The tree provides fruit, shelter and stability for us and our clients. Innovation is also in the tree as it will continue to grow becoming more rooted but also new branches will sprout. To stay in balance the right branches shall be pruned and the others allowed to reach the sky.
Allow us to get cheesy here for a second. We may not be your real family, but like a tree and it's roots, we know the importance of a solid foundation. Our solid foundation is the Lifetime Media family. This includes our team and yours.
As we celebrate another year in business, we will continue to pursue long term partnerships, remember our core values, stand firm in our purpose, and to be your easy source for creative, consistent video communications for your company, family, or organization.
More importantly, the tree reminds us where we come from and who will come from us.
From our family to yours,
Thank you for 16 years of business. Here's to 16 more years of making life easier.
-The Lifetime Media Family