Seeing Is Believing
Do You See What I See?
Here at the studio we never want a dull moment in our video vault. From training videos to live events, we strive to keep things interesting without steering away from what each client sees as their desired final product.
As summer comes to a close and leaves begin to change, so do projects and ideas. As a producer, director, videographer, etc., it is important not to remain stagnant in your production approach. How do you stay true to your style, be remembered for your outstanding techniques, but introduce fresh ideas after many years of success? What do you need in order to push yourself to new professional heights?
Since the beginning, CEO Eric Habert has been a strong believer in pre-production. It is important to know what you're doing, why you're doing it, who's your audience, and what separates the client from their competitors. What is the video trying to say or do? Being thorough during the production stage allows your production team to push a style that is best for achieving the client's goals. It's not necessarily all about the flashy looks. It depends on the goal. The clients goal coupled with creative interest and experience will dictate what the style is best. Sometimes what's best for that particular project is terrible for something else. Knowing your client and trusting your own ideas are key while continuing to elevate your craft and produce the best product for your client.
Lifetime Media producer Kyle Jeffery also makes it a point to be thorough during the pre-production stage. As a producer it is imperative that you ask the client up front what they see their project to be. Generally, answers are very vague. Most clients know they want a video and they want it by a certain date; the creative direction however, is the production team's job.
"Honestly, it depends on the client. Some may want a specific look and would rather not try new things. I try to my break up angles of shooting, ask more interview questions, move things around on set, make it less traditional with each new project. It helps to steer away from a controlled atmosphere and mix up the style. Once you change the way you see things, your creative eye does as well."
From a videographer's stand point, Lifetime Media shooter Andy Wilkins has a different view on things.
Here at Lifetime Media we are fortunate to have a team of highly skilled workers that know how to keep things interesting. It's about paying attention to detail in pre-production, creating a new atmosphere on set, remembering what works for you and your production team, but most importantly knowing your client. These things combined help make the quality video your clients need.
When you work with Lifetime Media, you can count on a well-organized team led by owners Eric and Abraham. Their team always brings its A-Game: talented, focused and flexible…they are a pleasure to work with. As a client, they make you feel like they’ve got your back throughout the production process. Whether it’s animation, video editing, or cinematography, I’ve always been comfortable trusting Eric, Abraham and their crew with my most critical projects.
Lifetime’s facilities are excellent: a large studio space that can be prepped for just about any type of shoot, plus editing suites that are comfortable and spacious. They are always ready to tailor their resources and facilities to suit your needs. On location, they demonstrate the utmost professionalism, and are quick and efficient.
To sum it up, Lifetime Media will create a video that achieves your goals, and meets your budget. Eric, Abraham, and their entire team bring an enthusiastic attitude to the work, and they are fun to work with. One really can’t ask for much more when looking for a video production partner. I’ve worked with Lifetime since 2007, and I highly recommend them!
-Albert R. Dowbnia
Director of Digital Media Production
The Lutheran Church—Missouri Synod
What do you do to stay creative?
-The Arborist at Lifetime Media